Roughly 77% of us in India pay for our hospitalisation needs in part or full . And needless to mention the struggle that the 4 crore plus Patients who undergo … Continue readingHow Better Could We Solve The Medical Care Access Gap ?
Bringing #bigtech to #population at large scale needs the imagination of Mavericks like Elon Musk, Tesla, SpaceX News to Reimagine #spacescience for common homosapien . Just think about this , without having any rudimentary training , forget about … Continue readingReimagine Driving The Digital Health Spacecraft ?
Since the time I have been interviewing patients, I keep asking this question – Why can’t hospitals think of their patients as part of their sales team ? Sounds stupid, … Continue readingYour Patient = Your Sales Manager ?
Not many a times when you begin reading a book, do you feel compelled enough to skip a call,miss a free meal or even for that matter – not feel … Continue reading5 Radical Manifesto For Dominating The Marketplace !
Most often, we fail to even hear (if not listen to) – what a patient wants ? The simple reason, very few hospitals, attempt to seek a true feedback. The … Continue readingThe Big Gap : Patients’ want vs Providers’ offering
t took me about an hour to come to terms with an Operation Theatre(OT) nurse , who kept smiling at relatives of patients who underwent cardiac surgery, whenever she came … Continue readingStop Smiling ! Start Being “Sensitive”
Couple of days back, I was chatting up with a very interesting person – who also happens to lead the digital strategy business of a global food & beverage player. … Continue readingGetting your Online Marketing – In Line !
Over the weekend, I happen to read Mainak Dhar’s book on Brand Management and very soon realised – we as consultants , as promoters, as marketers, as CXOs do very little in … Continue readingWhy grow slow when you can take a giant leap ?
I am reminded of my civics teacher who then said- “A nation is an union of people who seem to find among themselves a sense of connect” . Not sure if I … Continue reading197th Nation Added : UBERIA
When we take up assignments on customer experience or on patient experience, very often , the client begins with this single liner ” BUT, I am doing everything for the … Continue readingDid you ask these 5 questions before launching your customer experience program ?
A sheer coincidence that I happen to be reading a wonderful piece of work of ULKA & FCB on “Building Brandwealth” and a hospital CEO calling us up to check … Continue readingOn Building BrandWealth
It is never a surprise to find player after player entering your Home with an entirely unique range of healthcare services and an irresistible set of conveniences.Needless to mention the … Continue readingPackaging Healthcare For Home