Agree or Not, Social Media will make or break your brand !

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The other day, I picked up an interesting conversation with one of India’s best social media guru on a news post that went viral and shattered the brandwealth of a brand that almost every homosapien in our country had tasted & developed trust over years . I was curious to know from him as to what went so dramatically wrong that the trust developed over decades got shattered in milli seconds ? He smiled and replied , ” Brands cant be built over night, but can be destroyed over a single tweet”. And yes, he is proven right, Nestle India’s 2 Minute Noodle Brand – Maggi, lost its’ two decades of trust in less than 2 minutes. Needless to mention the several thousands of Crore rupees it lost and will lose to regain it’s market.

Few interesting numbers for you

Byte 1 : There are more than 1 million small or medium sized businesses advertising in Facebook and it is  estimated that larger companies are spending as much as $100 million on Facebook advertising per year

Byte 2 :Approximately 81 percent of Twitter’s advertising revenue comes from mobile and there is a $200,000 cost estimated for a 24-Hour Promoted Trend on Twitter

Byte 3 :Today, Linkedin  has over 332 million users and each second adds two new members, all of which attracts marketers

Byte 4 : 65% of adults now use social networking sites – a nearly tenfold jump in the past decade

Byte 5 :There are now  3 billion users clocking social media and that half of the world is now using a mobile phone, with 185 million new unique users in the last twelve months

Would like to hear from my readers , your views on what has been your experience with Social Media Strategies –  the successes, drawbacks and the way , your organisations have negated challenges by leveraging the social media to the fullest

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